Obama's Social Media Toolkit

Yes, Obama is charismatic, yes, I voted for him, but I do not believe he would have come anywhere near overcoming the Clinton Juggernaut had he not made extraordinarily effective use of web 2.0 tools such as blogging, facebook and Twitter. Via Micropersuasion, download the PDF of the white paper from www.edelman.com.

No, It's Not Magic: It's the Wikiway... My Amiga J. on Obama and the Wonders of Wikipolitics

Obama "gets" wiki. (click here for the origin of the term). This is a very important concept, one few in the other candidates's camps have yet grasped. On the Obama "Say What We Think" blog, my amiga J., aka Citizen 20854, writes:

What is WIKIPOLITICS? It is the power of mass political collaboration--– the power to change everything. It is an American style constitutional power--- of the people, by the people and for the people. Obama is the first candidate to practice WIKIPOLITICS.... READ MORE

(On this subject, see also my recent post about D.J. Lightbolt's Youtube video for Obama. "Whoever wins, when the history of this presidential campaign is written, a key part of it will be the participatory nature of Obama's campaign... " READ MORE