Monday, December 12, 2016

Email Ninjerie in the Theater of Space-Time, or This Writer's 10 Point Protocol for Inbox 10 (ish)

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BIG FAT CAVEAT: If you have a job and/or family situation that oblige you to use your smartphone like a bodily appendage, dear reader, a shower of metaphorical lotus petals upon you, but this post is not for you. Perhaps you might enjoy reading this post from 2012 instead. See you next Monday.

The challenge in a pistachio shell: How to maximize the quality of one's email, both incoming and outgoing, while minimizing the time and effort required to dispatch it all the while maintaining the blocks of uninterrupted time necessary for one's own writing?

What works for me may not work for you, dear reader, but I know that many of you are also writers, and a few of you are artists and/or scholars, so perhapsand here's hoping my time-tested 10 point protocol for dealing with email will be of as much help to you as it has been to me. 


A PRELIMINARY NOTE ON CONTEXT: 
EMAIL!!!!!!!!!!!!!!!!!!!!!!!!!!RRRRRRR

How is a writer to cope with this snake-headed conundrum-o-rama that just about everyone everywhere has been wrestling with since it first emerged out of the DARPA-depths of this rapacious fabulosity we call the Internet?

I've been slogging it out with email for more years than I care to count. It was sometime in the mid-1990s when I logged on to my first account; I but fuzzily recall the roboty-dialup-and-connection sounds and an inky screen with neon-green text. A few years after that, I was using this cutting-edge thing called an AOL account. (Whew, AOL, Paleolithic!) Now I use a nearly-as-ancient yahoo account plus a pair of gmail accounts all funneled into ye olde Outlook Express inbox, i
nto which pour... pick your metaphor... 
(a) Rains!  
(b) Niagaras! 
(c) Avalanches! 
(d) Gigazoodles of emails!

As anyone who remembers the late 1990s will attest, it seemed that overnight email blossomed into a hot-house monster
or, I should say, a Macy's Parade of monsters and for me, by 2009-2010, when I was on tour for my novel, The Last Prince of the Mexican Empire at the same time that my father was in his last days, trying to cope with email, both professional and personal, had become a nightmare. 

In 2011-2012 I was tempted to follow the example of "Swiss Miss" blogger Tina Roth Eisenberg after her three months of maternity leave: Declare email bankruptcy. Many a time I was also tempted to remove my email address from my website. Neither of those strategies appealed to me, however; I appreciated so many of those messages, and I also appreciated that, apart from spam and the occasional bit of nonsense, behind those messages were relationships that I sincerely valued, even cherished.


I also realizedand this is something I am writing about in my book Far West Texas that hyper-connectivity along with endless carousels of hyper-palatable distractions are now woven into the very fabric of modern life. As long as the electric grid continues functioning, I doubt these forces impinging on one's experience of work, family, social life, politics, and travel, will diminish; on the contrary.


Over the past several years, chip by chip, I managed to whittle down that ghastly backlog (not to zero, but on some days it gets razor-close). More importantly, by trial, error, research, and mental muscle, I formulated a more workable strategy for dispatching the ongoing flow. 

Again, that caveat: this post is not for those who need to be continually available to a boss, colleagues, clients, friends, or family.



IT STARTED WITH SOME ILLUMINATING READING...

THEN THE FLOODLIGHTS SWITCHED ON WITH "THE MACHINE STOPS"

I gleaned many an insight and tip for managing email from:


+ David Allen's Getting Things Done;

+ Naomi Baron's Always On (a linguist's perspective on the current madness)

+ Matthew Crawford's The World Beyond Your Head


+ Neil Fiore's The Now Habit

+ Julie Morgenstern's Never Check Email in the Morning (also love her organizing books); and


Cal Newport's Deep Work (common sense on a silver platter).


All highly recommended.


For me the most enlightening reading of all, however, and strange to say, was a work of fiction from 1909: E.M. Forster's "The Machine Stops." Astonishingly, that short story written more than a century ago by an Edwardian Englishman best known for his novel A Passage to India,  
envisions email, texting, Facetime, and the like. It also 
seems Forster anticipated the American diet built around corn-syrup heavy fast food. The main character, cocooned in technology, has turned into a heartless, incurious, yet hyper-connected blob. 
[[ Note, dear reader, that Forster had a pug.
This alone catapults him into the
Pantheon of the Greats.
Alas, it seems this was not Forster's own charming creature,
but Lady Ottoline Morrell's pug, Soie.
Check out Moffat's fascinating biography. ]]

On reading this sci-fi horror, I realized that one needs to evaluate a technology not by its gee-whiz-what-would-Steve-Jobs-say factor, but by how it affects the body. I mean, by how it affects one's human body, brains to toenails, now, here, on Planet Earth.



THE BODY AND TECHNOLOGY IN THE THEATER OF SPACE-TIME



(1) Assuming one can afford it, does a given technology help one realize one's conscious intentions born of free will? 

(2) Does using said technology cause one to serve or to neglect the body? 


(3) Is there a better available alternative?

These are the key questions to answer for a sense of the true and full (both monetary and nonmonetary) net cost / benefit of utilizing a given technology because if your body, which by the way, includes the brain, ends up not working the way it was meant to, well, in terms of going anywhere or doing anything or interacting with other people, that more than kind of sucks. 


Some metaphysicians argue that we are not our bodies, but in essence, immortal pinpoints of consciousness. It seems to me that if they're right, after we finish up here on Planet Earth, we have forever and eternity to do what immortal pinpoints of consciousness do; and if those metaphysicians are wrong, well, then they're wrong, and we won't be here anymore to argue with them about it anyway.

Either way, as I write this and you read this, we are conscious, each in our place in the Theater of Space-Time. We did not arrive here encased in technology, but in our human bodies, with all their pain and joy and bones and squishiness and awkwardness and grace. Why then would we want machines to do everything and our breathing for us
 unless, of course one has the crap-awful luck to require an iron lung? 

I want to utilize technology not to supplant but to enhance living this life
 this human life on Planet Earth.  Or, to use my new favorite metaphor, to enhance my experience of being here now in the Theater of Space-Time. 


Technology is not bad per se, of course; it can help us survive and even thrive. But last I checked, a quality human life requires being able to breathe, walk, see, hear, exercise, sleep, eat nutritious food and drink adequate clean water, soak up some beauty, and interact in multitudinous ways with other people. What good is a technology that turns us into blobs staring at and fiddling with screens all day, even as we neglect our relationships? (Or walk into oncoming traffic?) 

On the other hand, email, like pen-and-paper-correspondence of old, is one technology, a powerful one, that when properly employed can help us work with / get along with other people. And like pen-and-paper-correspondence of old, for a writer email can be a joy. 

Dead-simple observations, I'll grant you, gentle reader. 


Another dead-simple observation: Email is like any other tool in that it can be used to good or bad purpose. For example, you could use a hammer to pound down a nail that might otherwise snag your sweater, or, say, pulp your neighbor's pet goldfish (not recommended). 


And on the scale of expertise, one can use email poorly, or with world-class finesse. Let's say, my very Aristotelian aim has been to employ email reasonably well so that it may prove useful
 and without the mental drag of noodathipious flooflemoofle!


DOWN WITH NOODATHIPIOUS FLOOFLEMOOFLE!


Finally, after years of frustration and experimentation... drum roll....  I am no longer overwhelmed by email. I have not arrived at "inbox zero" because.... drum roll...  I am not dead! 


And knowing that I am not dead, other human beings in the Theater of Space-Time continually send me emails, and I, in turn, write them back. Ping, pong. And that Medusa's hair of a conundrum-o-rama about pinging the pongs and pongings the pings, and which pings to pong, etc., is now wrestled down, at least in my own mind, to a pretty little pretzel. 


YEAH, PUT SOME MUSTARD ON IT.


Now I can sincerely say that I welcome my correspondence (ahem, email). I love to hear from friends (lunch, yeah!), family (weddings, yay!), colleagues (congrats on your new book, lotus petals upon you!), and from readers, known to me or not, I always appreciate a kind and/or thoughtful word about my books / some subject of interest / relevant to my work. I even appreciate cat videos! (Just kidding about the cat videos. But cousin A., I don't mind if you send me a cat video.)


Herewith:



1. SCHEDULED BATCHING


[[ CLICK HERE for your free 
online countdown stopwatch ]]

For me, of all the 10 points in my method, processing emails not one or two or three at a whim, but in scheduled batches was the game-changer. 


I usually do 20 minutes of email processing with a stopwatch. It's not that I am trying to hurry through my email, but rather, I am respecting the limits of my brain's ability to effectively focus on it. I'm a speed-reader and I can type faster than lickety-split, but on most days I can deal with email for only about 20 minutes before my brain cells run low on glucose and I end up scrolling up and down the screen, dithering, feeling scattered in short, procrastinating. (You might be able to do 10 minutes, or, say, an hour in one go of course, not everyone's energy to focus on their email is the same, or the same every day and in every circumstance. One can always set the stopwatch for a different amount of time.) 

Don't believe me about batching? Check out the extra-crunchy research at MIT (PDF). 

By processing email in 20 minute batches, when the sessions all add up over the arc of the day, I find that I accomplish more in, say, one hour of three separate 20 minute sessions than I would have had I plowed on for an hour straight.


When the stopwatch dings, I do not expect to have finished
 "inbox zero" is a fata morgana! And that's OK, because I have another email batch session already scheduled (a few hours later, or five minutes later. It's important to take a break, at the very least stand up and stretch.)


Above all, because I am focussing on email at my convenience, on my schedule, my attention is no longer so fractured. I need not attempt to wrestle with each and every email as it comes in; and of course, some emails cannot or should not be answered immediately. I aim to dispatch the average daily inflow. In other words, if, net of spam, I receive an average of 30 emails per day, then I should be averaging 30 emails dispatched per day they need not be one and the same emails. One day I might dispatch 50, and another day, 10. The point is, there's no there there, as long as my email account is working, barring volcanic explosions of a geological nature, I'm probably never in this lifetime going to get to inbox zero. What matters is maintaining a consistently adequate dispatching process. 

The easiest way to keep track of the process is to keep a running tally of all undispatched emails as of the close of the last session of the day. (In Outlook Express, for each folder of undispatched email, select all, go to the main menu, click edit, select "Mark all unread," and it will automatically generate a tally for that folder.)


[[ For reals ]]

(And by the way, when the batching session is done, I close my Outlook Express. I never, ever leave it open. And would I never, ever, use any alarm for new email.)

UPDATE: On using a Zassenhaus kitchen timer.


2. DO THE DDO: 

DOWNLOAD, DELETE, ORGANIZE

I used to download email into an undifferentiated inbox at random moments and, oftentimes, even as email was still downloading, start answering willynilly. How about that for an attention-fracking technique! 


Now I begin each email session as I would with a haul of paper mail: first, by taking it all in; second, deleting the junk; and third, organizing the correspondence I want to look at and/or answer into precisely labeled files. 

Files are easy to create and, when emptied of their contents, to delete, or rename or whatever a powerful tool within a tool.  And I cannot overemphasize how effective a simple and flexible filing system has been for helping me focus and more quickly dispatch my email. 

Of course, just like a paper filing system, too many files can be counterproductive. For me, the best filing system is one that holds 15 or fewer emails per file. So if I have a bunch of files with one or two emails, I might consolidate those; if I have, say, 50 emails in one, I might to break that up into, say, two to four more files.

My filing system changes depending on what I'm working on or dealing with in my life. This week, nearing the holidays, it looks like this:

INBOX (this has whatever I'm going to tackle now, preferably never more than 11 emails)
BACKLOG: TEXAS (anything to do with my book in-progress)
BACKLOG: FAMILY
BACKLOG: FRIENDS & COLLEAGUES
BACKLOG: FINANCIAL

(By the way, in case this looks like a "to do" list, it isn't... quite... It's just email. For my "to dos" I use Allen's GTD system with a Filofax along with the brilliant flexibility of usingthanks to Julia Morgenstern for the idea little yellow PostIts for noting next actions.  )

If I can answer an email inside of two minutes, I usually do. (That's a tactic from David Allen's Getting Things Done.)

I might receive some gigazoodlesque number of emails in a typical day, but after doing the DDO, which takes only a couple of minutes at most, I am left with a tidy number of uncategorized emails in the main inbox sometimes as few as two or three. (I try to keep the active uncategorized inbox at 11 messages, tops, because for me a longer list becomes visually overwhelming.)



3. JUI-JITSU-BLOCK TROLLS, KRAY-ZEES & SPAMMERS 

I do not respond to rude or certifiably ultra-weird messages, and as with businesses that spew spam,*  I add those email addresses to my "block sender" list. Happily, there are not many of those, and happily, once I've blocked them, with lightning ease, I never see their emails again!


Out of sight, out of mind. 

*(Phishers tend to use one-time only emails; those I just delete.)

Many of my writer friends agonize over emails (as well as social media comments) from trolls and nuts and spammers. I tell them as I tell you, dear reader, it really is this simple to make them all go away. The challenge is, your ego, prompted by its its arch sense of justice, might jump-up-and-down-insist on responding to them, but your ego, if it's like most people's, including mine, should not be in driver's seat here. Surely you have better things to do with your time and attention than engage with emotionally stunted, social-skill-challenged, and possibly dangerously disturbed individuals. (If you lived in a big city, would you leave your kitchen's back door open to the alleyway 24/7?)


If you relish unnecessary fights and pointless thrills, well, as they say in Mexico, dios los hace y ellos se juntan (God makes them and they get together.) I prefer the Polish saying, Not my circus, not my monkeys.




Viva Moti Nativ!
(Seriously, I took Moti Nativ's Feldenkrais workshop, it was a blast.)



4. PRIORITIZE & TACKLE 

Stopwatch ticking, after having done the DDO, then I prioritize emails (and other related tasks as noted below), and then I tackle them.


There's no magic formula here: I might think about it for a moment or three, then decide what should come first. 

(Once dealt with, I archive each email by year. Some people just delete them; in my repeated experience, however, that is not a good idea.)




5. SWEEP OUT THE SPAM FOLDER ONCE PER DAY

I check the spam folder once per day because that is precisely about how often I find an important email in there. These days floods of spam are coming from phishers (easy to spot for many reasons, also because they vary their email addresses); those I don't touch, I just delete them. 


(I remain perplexed by correspondents who do not check their spam folders. On the other hand, checking too often wastes timesmall amounts, but they add up.)




6. APPLY AND ADJUST "SENDER FILTERS" AS NEEDED


I'm not talking about an app or programming or anything complicated. By "sender filter," a concept I grokked an eon ago but a term I first encountered in Cal Newport's Deep Work, I mean some specific information on one's contact page that, ideally in a kind and generous spirit, encourages potential senders to not send email so that, for the few emails that do squeeze through, I am able to respond quickly, politely, and thoughtfully. 
[[ My contact page as of 2016,
rich with "sender filters" ]]

My contact page, pictured right, includes a long lineup of sender filters: First, a newsletter signup (mainly for those who want to know when I will be teaching a workshop or post a new podcast); then it answers FAQs, such as "where can I find your books?" (I am ever-amazed by that question in this day of amazon and Google, but I do get such emails fairly often); for book club inquiries; the best way to reach me for media and speaking inquiries; answers to writerly questions ("how to find a publisher," etc.); rights inquiries; press kits including high res images; and finally...

... (few indeed seem to have the attentional snorkel gear to arrive there at the bottom).... 

... if someone still wants to email me, he will find my email address.

Like many other writers, back in pioneer days, once I had a live website showing my email address, I found myself receiving so many messages from people seeking my advice about / feedback on / encouragement of their writing, it would have been impossible to answer them all individually. As a solution, many authors have opted for what I think of as "The Wall of Silence"
 no email address at alland/or what seems to me a snotty-sounding third-person notice along the lines of "Wiggy Blip is so famous and busy being fabulously famous, he cannot possibly deign to acknowledge your email." 


(Well, bless you, Wiggy Blip. And Ziggy Stardust, too.)


Cal Newport's various sender filters conclude as follows I quote from his book, Deep Work: "If you have an offer, opportunity, or introduction that might make my life more interesting, e-mail me at interesting (at) calnewport.com For the reasons stated above, I'll only respond to those proposals that are a good match for my schedule and interests."

Of course, some emails, even from perfectly civilized and well-meaning people, do not merit a response they presume too much, they're eye-crossingly vague or, as in a few cases, they clearly neither expect nor invite a response. But as for myself, because my own sender filters work beautifully, my stance is that I will do my darnedest, most reasonable best to answer everyone, whether family, friends, students, literary colleague, or mysterious Albanian, who takes the trouble to write to me a civilized email. 

On occasion a sender blazes past or perhaps never saw the relevant sender filter, so I reply with the link or paste-copy the text of my long-ago posted answer to their question. (For example, I am often asked by students, friends, relatives, neighbors and utter strangers if I will read their manuscript. Here's my answer to that one.)

If you want to comment on this blog, which I sincerely welcome, click here and what you'll get is this sender filter:




This simplest of sender filters, stating that I read but do not usually publish comments, works blazingly well. Trolls and their ilk took a hike, never to return! (As for my fierce-looking writing assistant, I assure you, dear reader, Uliberto Quetzalpugtl only bites cheese.)

P.S. Cal Newport's take on some industrial-strength sender filters. Personally I would not want to use such forbidding sender filters, but for some writers, and some people, that might be the right strategy. In any event, a sender filter beats the daisies out of the Wiggyesque Wall of Silence.


UPDATE: For a good example of strong but both friendly and polite sender filters, here is a screenshot of publishing consultant and blogger Jane Friedman's contact page:





FURTHER UPDATE: For an at once Groucho Marx-esque and expert example of sender filters by someone whose religious ideas seem to attract trolls as ripe bananas do fruit flies, see John Michael Greer's Frequently Thrown Tantrums page for his Druidical Order of the Golden Dawn. 





7. FUNNEL IT ALL INTO MOOOOORE EMAIL! 

Over the past year and some I have freed up chunkoids of time and energy for email by deactivating my Facebook account, minimizing Twitter and LinkedIn (including turning off email notifications), and closing this blog and my YouTube channel to published comments. 
In other words, I have reduced the number of channels for people to communicate with me, funneling as many  communications as possible into ye olde email. 

I tell everyone who asks, the best way to find me is by email. 

Yes, I receive more email as a result, but interestingly, many of my "friends" who were so chatty & likey on Facebook rarely if ever trouble to send me email. I have also found that many of the younger generation do not respond to email. Hmmm, also interesting! (Have a nice life, kiddos!)

Well, at least we still have telephones. But sorry, don't count on me to retrieve my voicemail, I am too busy answering email! 


(What about Whatsapp? Ask me again after I've lugged home my taxidermied hippopotamus.)



8. BE QUICK & CLEAR, MY DEAR, BUT ADD DETAIL TO CUT THE CLUTTER


The emails I send myself have a clear subject line and the text clearly calls for or implies expected action or inaction. For example, some of the younger generation in my family prefer to text rather than use email, and getting them to answer an email, such has been my experience, requires laser-like focus in this regard. Hence, subject lines like this:



Re: Super Quick URRRRRgent Question about X
or, say:
Re: Confirming dinner at at 9 PM this Saturday

What do I mean by "add detail to cut the clutter?" Minimize the number of emails needed to arrange things by politely making specific actionable proposals and provide websites, addresses, phone numbers and any other information that your correspondent might need, and hence avoid further emails. For example, instead of blah blah blahing about when and where to maybe kind of sort of meet for coffee, go ahead and make a specific proposal, e.g., "How about if we meet for coffee at 4:30 PM this Tuesday or, if you would prefer, 5:30 next Wednesday at Café Thus-and-Such, 123 Avenue ABC." 


Cal Newport offers more detailed advice about this brain power-saving email tactic on his blog, Study Hacks and his book, Deep Work.




9. WHEN CALLED FOR, FOR HEAVENSSAKES, JUST GO AHEAD AND APOLOGIZE! BRIEFLY

Muse.com's Aja Frost offers a batch of handy templates categorized by degree of situational horribleness. 




10. AT THE END OF THE LAST EMAIL SESSION FOR THE DAY, DO THE SCARLET O'HARA




It is a fact that for me, as well as for everyone who uses email, night falls in this Theater of Space-Time... and falls again, and again.... Funny how that happens once every 24 hours... until it doesn't. I guess. 
In the meantime, some emails fall through the cracks of all good intentions. 

Anyway, as Cal Newport writes in Deep Work
"[I]n general, those with a minor public presence, such as authors, overestimate how much people really care about their replies to their messages."
Newport's bluntness may sound cruel. I don't think it is; rather, he points to a cruel fact: that even when surrounded by other people, in fundamental ways we are each of us in this Theater of Space-Time alone. Writing is a technology that permits us to send thoughts from one axis of space-time to multiple others. And this is precisely why I write books and why I read books, and why I welcome correspondence, albeit in electronic form. 
[[ In my dreams... Brad Pitt plays
US ambassador to France John Bigelow
and Salma Hayek, Princess Josefa de Iturbide.
Academy awards all around.
Viva! ]]

And no, I am not worried that one day, should my one of my books be made into a movie starring Brad Pitt, or something, I might need to raise the Wall of Silence, or else bring on a bucket brigade of secretaries to cope with cannon-hoses of incoming emails.


Why am I not worried, pray tell? 


(1) Because my 10 point system works splendidly well. 


(2) Furthermore, should the need arise, it would be a simple matter to add more sender filters / templates, and perhaps, now and then, an autoresponder.
"Smombies" are not the guy in the Chewbacca costume.
Watch the WSJ video here.

(3) Moreover, I need only note the numbers of smombies I see on city streets to conclude that, alas, the world of those of us who still have the cognitive focus to actually read the sorts of literary books I write and to engage in thoughtful correspondence is, and seems destined to remain, a cozy one. 


And if I turn out to be wrong, so what? Then I will get a secretary! 
In the meantime, I shall make do with my writing assistants (although, alas, with emails, those two are all paws). 


> Your comments are always welcome. Write to me here.

UPDATE: Further Noodling on Email





Wednesday, December 07, 2016

Top 10+ Books Read in 2016


This was a year of marathons of reading. A few books I read for pleasure, but most as research for my book in-progress on Far West Texas. May you find the works listed here as remarkable and illuminating as I did. 2016 has been a blessed year in the reading department.

By Whitley Strieber and Jeffrey J. Kripal
A flying ax of apocalypse.
> Read my review of this book for Literal magazine.

2. River of Shadows: Eadweard Muybridge and the Technological Wild West 

By Rebecca Solnit
I grew up walking distance from the Stanford University campus, heart of what is now known as Silicon Valley, so for me this was especially compelling history. But for anyone interested in technology and cultural change the beautifully written and deeply researched River of Shadows is a must read. 

3. The Comanche Empire

By Pekka Hämäläinen
A brilliantly argued and supremely important contribution to the history of North America. This book made me rethink everything I thought I knew about US-Mexico history.
> Read my review of this book here.
> This title also appears on my post, "Reading Mexico".

4. The Legacy of Conquest: The Unbroken Past of the American West
By Patricia Nelson Limerick
Magnificently masterful. What a treasure of a book.

5. The Name of War: King Philip's War and the Origins of American Identity

By Jill Lepore
Few Americans know anything about this long-ago conflict between the colonists of New England and indigenous peoples that was nonetheless foundational to modern American culture. I found this work spell-binding and, for its verve and elegance, a great pleasure to read.



6. Tie: 

The Inevitable: Understanding the 12 Technological Forces 
That Will Shape Our Future
By Kevin Kelly 

and


What Technology Wants

By Kevin Kelly
Humanity has arrived at a lynchpin of a moment with technology; Kevin Kelly's books explain the whys and wherefores and what to expect. Vitally perceptive and original as these two books are, I am not so optimistic as to assume, as Kelly apparently does, that we will always and everywhere be able to plug into a well-functioning electric grid. We shall see. It is a strange moment in the US and in the world. That said, Kelly's books are tremendous contributions towards grokking this wild, ravenous thing he dubs "the technium." My mind is still doing pretzels.

7. Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History

By S.C. Gwynne
A real life epic tragedy, and a crucial story for everyone with any interest in North America. An engrossing read, too, by the way.

8. Walking the Llano: A Texas Memoir of Place

By Shelley Armitage
This wistful, knowledgable, and lyric memoir may be one of the best books ever to come out of the Texas Panhandle. 
> Read my Q & A with Shelley Armitage for this blog.



9. Tie:

Salt Warriors: Insurgency on the Rio Grande
By Paul Cool
This meticulously researched and expertly told history of the El Paso Salt War of 1877 is essential reading for anyone interested in US-Mexico and Texas history, and indeed, anyone interested in US history per se.
> Read my Q & A with the author for this blog.

De León: A Tejano Family History
By Carolina Castillo Crimm
We often hear about the Tejanos (Mexican Texans or, as you please, Texan Mexicans) in Mexican and Texas history, but who were they? Crimm's De León provides an at once scholarly and intimate glimpse of one of the first and most influential Tejano families though several generations. 
> Read my Q & A with Carolina Castillo Crimm for this blog.


10. Tie:

The Pueblo Revolt of 1680: The Secret Rebellion that Drove the Spaniards Out of the Southwest
By David Roberts
> This title also appears on my post, "Reading Mexico."

The Last of the Celts
By Marcus Tanner
How does it end and how has it ended for cultural groups from time immemorial? An at once somber and fascinating glimpse into the case of the Celts.
> See my post Cymru and Comanche

> Archive of all book reviews

> Your comments are always welcome. Write to me here.













Monday, December 05, 2016

Willard Spiegelman's SENIOR MOMENTS, Guilt Management, and the Magic Wand of an Email

[[ SENIOR MOMENTS ]]
Straight to the meat, two slices worth:

(1) 
Willard Spiegelman's improbably titled Senior Moments is a delicious read. Viva!

(2) 
Ye olde email, and of course I mean non-spammy email, can serve a book splendidly. Double viva!



GUILT MANAGEMENT

There is a reason a literary magazine marketing expert, whose name now escapes me, dubbed her workshop for litmags "Guilt Management 101." 


Because I founded and used to edit a literary magazine and chapbook press, I used to worry about and overthink and feel guilty about all the woulda coulda shouldas of marketing. And although I no longer edit anyone other than myself, because I write books, I still worry about and overthink and feel guilty about all the woulda coulda shouldas of marketing. (W
hy didn't I write an article for the Washingtonian? Why I didn't I send an op-ed to the New York Times? Why didn't I enter my book in that contest?! etc.) To one degree or another the same could probably be said by every living writer I know. 

(Re: Focus on book PR, see, for example, novelist Leslie Pietrzyk's resource-rich blog post about her recent Associated Writing Programs conference panel "Should I Know Who You Are? Book PR for the Modern Age." So near-universal is this concern among writers that I have yet to see the schedule of a writers conference that does not include at least one panel and/or break-out session on book PR / marketing.)


SOCIAL MEDIA, MEH.


Back in 2009, when my novel came out, I appreciated working with Unbridled Books' crackerjack marketing staff. I had already published several books, so I knew the drill,
the ever-expanding list of an author's "to dos" for a book launch; thus it was with a sense of duty mixed with relish for adventure that I took up the then-shiny new tools of Facebook and Twitter, aka "social media."

I like to think that my publisher appreciated my little flurries of status updates and tweets-- I'm reading here; I'm signing there; So-and-So reviewed it on her blog. But what a bore! What an unholy bore of a chore! Surely I would be better at starting up a dog grooming business. Or maybe selling vegetable powders. I am not kidding. (Dear Dr. Cowan, I totally heart your vegetable powders.) I mean no disrespect to marketers or anyone else. Marketing can be a noble profession, and if you don't believe me, just follow Seth Godin's blog for a few days. What I mean to say is, I am not cut out for marketing, and that's OK. Neither am I meant to be a nurse or an architect or a candidate for Sheriff in Brewster County, Texas! 
Last I checked, I am, as are we all, living one lifetime at a time. 

And writing books, never mind any attempt to market them, consumes a whopper of a chunk of time.

So I have been reconsidering the utility, for me, of social media. I still post on Twitter on occasion, but because I found it such a distraction, I deactivated my Facebook account-- that was over a year ago, and I breathe a shoulder-melting sigh of relief about it every day. 


(Note to Mr. Quibble: Don't count this blog as social media because I do not publish comments. Nonetheless, dear reader, and that includes you, Mr. Q., your comments are always welcome via email.)

All that said, most of the writers I know-- and to be sure, publishers' marketing staffs and freelance publicists-- remain enthusiastic about social media such as Facebook, Twitter, Goodreads, Instagram, and LinkedIn, among many others. Although I've taken said steps back from the social media arena, I remain intensely curious about how and why and optimizing the ways we communicate with one another in this digital age. 
And, dagnabbit, it is important-- an integral part of the arc of writerly action, as I think of it-- to help give one's book the chance to find its readers-- to do, ayyyyiyi, some marketing. 

As I often say to my workshop students who seem terror-struck at the idea of "self-promotion," book promotion is not self-promotion, it's book promotion. Guys, would you open a donut shop, but stash the sign in the back of the mop closet?

Well then, if not via social media, and given that there are not yet 25 hours in a day, how best to communicate to readers that one has a book out?



RECONSIDERING YE OLDE EMAIL


A pox on spam. I'm not talking about spam. 

What prompts this post is that the other day I received an email from Willard Spiegelman, which I thought both elegant and effective because, although I don't know him well (years ago, as editor of Southwest Review, he published a couple of my works, and I vaguely recall a brief conversation at a Texas Book Festival-- in other words, I was happy to hear his news, but felt no personal obligation to buy his book), and I already have books piling up to dangerously teetery heights, as in open-the-window-and-they-will-thunder-down-and-crush-to-death-any-and-all-squirrels-cats-dogs-stray pumpkins-miniature-donkeys... and I am definitively not a reader who would incline my attention towards a title such as (oyyyy) Senior Moments, Spiegelman's email prompted me to actually buy his book. 


Or, I should say, download the Kindle. I'm already onto chapter four and relishing it.

My! That was some mighty effective book marketing on his part! 


See for yourself. With Willard Spiegelman's kind permission I hereby reprint his magic-wand of an email:

Dear Friends, 
I'm sending this to you because I think you might be interested in, and amused by, my new book, just out -- one month ago -- from Farrar Straus Giroux in NYC. Because we authors are now more or less required to act as supplementary, if not primary, publicity engines for our work, and since I do not have a Facebook or Twitter account, or a blog, or a homepage, I thought an email might be just as good. 
Some of you enjoyed Seven Pleasures. Well, just in time for the holiday season, perfect for everyone on your gift list, comes its sequel. Not Seven Sins, or Seven Pains, but Senior Moments: Looking Back, Looking Ahead. Like its predecessor, the book consists of eight discrete essays that can be read individually but that, taken as a whole, constitute something of a memoir.
I did not intend to write a memoir. Nor did I intend to grow old. But apparently I have done both. The book, I hope, will be good reading for many people, not just those with wrinkled hands and dimming vision. Five weeks ago I had an op-ed piece (my first) in the NYT. The subject: why Manhattan is the best retirement community for a senior citizen. As a result of my fifteen minutes of fame, my Amazon ranking shot, for the better part of week, to #1. In the category of "Gerontology." We take our praise wherever we can.
Below I have copied some blurbs and critical praise that are on the Amazon website. 
Please feel encouraged to buy in bulk, to write glowing reviews, to spread the word, and to keep in touch with
Yours Truly,
Grateful Willard


Editorial Reviews
"Willard Spiegelman’s Senior Moments is a work of deep seriousness and profundity delivered with lightness, moral poise, and a warm, witty, conversational humility. It is dulce et utile both―a balm to the reader thinking (or trying to think) about aging and mortality; and a practical guide to some of the surprising, hardy-perennial pleasures that can unexpectedly survive and deepen, even as one’s hours, days, months, years, dwindle. Spiegelman is cherishable in the same friendly, yet paradoxical, way Montaigne is―robustly sad, joyfully unillusioned, and yet alive to life in a manner that both consoles and delights." ―Terry Castle, author of The Professor: A Sentimental Education
"With Senior Moments, Willard Spiegelman gives us one of the most poignant and amusing accounts of what it's really like to go through that rite of passage that is the twelfth grade. From choosing a college, to finals, to the prom, he . . . wait. What? It's not that? Oh. Um, can I get back to you?" ―Chip Kidd
"Aging is our universal condition: the only question is whether we approach our seniority kicking and screaming or proceed with some degree of style and, let us hope, capacity for happiness. Spiegelman's wise, witty, spirited essays show how we might work our way over to the style-and-happiness route, and are as good a guide for living well―at any age―as any other that I know.” ―Ben Fountain, author of Billy Lynn's Long Halftime Walk
"They say we are living in a golden age of the personal essay, and it's true . . . Walk with Willard through New York, Tokyo, Dallas, his personal library, museums―walk with Willard through life.” ―Mark Oppenheimer, author of Knocking on Heaven's Door
“Spiegelman makes a reliable ambassador for the changes that advancing years bring, animated by gratitude and warmly ready for further inquiry: he might be giving, and making more achievable, Pope’s famous advice: “Keep good humor still, whate’er we lose.” ―Stephen Burt, author of The Art of the Sonnet
“Willard Spiegelman is a wise old soul.” ―Raymond Sokolov, author of Why We Eat What We Eat
“A book so vivid and personable that one has the impression of sitting across a dinner table from its author. He talks to us in a tone at once convivial and elegiac as he addresses some of life's biggest questions: What makes us happy? How can we make the best use of our brief lifetimes? To tackle these, Spiegelman brings to bear his vast erudition, humane intelligence, wit, and personal candor. The result is a beautiful and wise book about making daily life a meaningful pleasure.” ―Rhonda Garelick, author of Mademoiselle: Coco Chanel and the Pulse of History
Senior Moments takes us on a learned, witty meander from “Talk” to “Quiet,” passing through Dallas, Japan, New York City, books, and art along the way. He treads so lightly, it takes a while to notice that this is a guidebook to aging and preparation–with grace and sweetness–for the final silence.” ―Rosanna Warren, author of Ghost in a Red Hat: Poems

"Willard Spiegelman writes essays like Ferran Adria approached “molecular” gastronomy, with conscious, understated artistry." ―Bill Thompson, The Charleston Post and Courier
“He's an agreeable, wise and witty companion -- edifying, fun and fearless as he proffers lessons in happiness and aging learned during his long, distinguished career.”- The Dallas Morning News
“Mr. Spiegelman adopts the discursive, finely crafted voice of a literature professor, revealing a penchant for aphorism and allusion.” -Wall Street Journal
“[Willard Spiegelman is] a master of form . . . connecting the personal to the universal.” "[Senior Moments is] a sophisticated and fun read . . . a comfort, and a joy, to learn that someone with a sharp wit and even sharper mind has considered the questions, blazed a trail, and created a thoughtful record of the journey.” -Ocala Star Banner
“[L]ucid and propulsive, opening portals to heightened enjoyment of the time we have.” - Kirkus Reviews
“Spiegelman writes with a casual, engaging style and frequently punctuates his paragraphs with references to literature that crystallize his ideas. Readers will find this volume rich with relatable insights.” - Publishers Weekly
“Readers of a similar age will savor his delight in language and life as he ponders the past and peers into the future.” - Booklist
“[Spiegelman] takes himself lightly and brings fresh energy to an appreciation of many subjects. . . with conversational whimsy and genuine gratitude for the people, places, ideas, and memories they inspire. . . The author draws on an equal blend of critical rigor and love for his themes." - Library Journal
About the Author
Willard Spiegelman is the Hughes Professor of English at Southern Methodist University in Dallas. From 1984 until 2016, he was also the editor in chief of Southwest Review. He has written many books and essays about English and American poetry. For more than a quarter century he has been a regular contributor to the Leisure & Arts pages of The Wall Street Journal.


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VOILA, THE SUPER SIMPLE & SUPER EFFECTIVE 6-POINT FORMULA

So here, with Willard Spiegelman's email, we have a six point formula for a one-time announcement: 
1. Friendly greeting to people who have at some point given you their email;
2. Brief and charming introduction to the book;
3. Request for action (please buy it!); 
4. Thanks and regards;
5. Batch of blurbs (including a silly one, note that one from Chip Kidd);
6. Nano-bio. 

Good wishes to you, dear Willard. And good wishes to you also, dear reader-- I know that many of you are writers with books in search of readers. May your books easily, quickly, and felicitously find those who would appreciate them. 

And above all, dear reader, may any unwarranted guilt you have been suffering from your book marketing woulda coulda shouldas go like a cartoon unicorn over the rainbow: Poof. 

More about ye olde email anon.

UPDATE: Email Ninjerie in the Theater of Space-Time
UPDATE: Further Noodling About Email