Monday, December 15, 2008

Deluxe: How Luxury Lost Its Luster by Dana Thomas

Deluxe: How Luxury Lost Its Luster by Dana Thomas. This deeply researched and elegantly written expose of the luxury business has nothing--- and everything--- to do with today's bloated and WalMartized publishing industry, a subject I admit I care a lot more about than fashion. That said, I found this book riveting. My favorite quote, by shoe designer, Louboutin:
"I see these men who build luxury brands to make money, and I am working in the same industry but I feel I have nothing in common with that... Luxury is the possibility to stay close to your customers, and do things that you know they will love. It's about subtlety and details. It's about service.... Luxury is not consumerism. It is educating the eyes to see that special quality."

P.S. Watch the author read an excerpt about terrorism funding (via YouTube).