I've begun work, at last, seriously, on a couple of new books, but the question of book promotion continues to amuse, fascinate, and consternate me. In part this is because I have come to realize, both from my own experience having published several books, and from seeing that of friends and students, that book promotion is a Mt Everest of a hurdle, emotionally, psychologically, and even artistically (see my blog post, "The Arc of Writerly Action"). For each writer the size and particulars of the challenge is unique, but it seems that almost everyone, except the certifiable narcissist, feels well, wierd, about promoting their own work.
One of the new and very powerful tools of promotion is the so-called book trailer, a brief (or maybe not so brief) video. (You can view my most recent trailer here.) It's difficult to make generalizations about book trailers, though I've tried-- see my blog post, "Book Trailers: Some Categories (or, Draft of a Taxonomy)".
All that said, the #1 best book trailer I have ever seen, by five hundred miles, is my amiga (and I am not saying this because she's my amiga) Carolyn Parkhurt's latest, for her novel The Nobodies Album. And it co-stars my amigas, novelists Amy Stolls, in the T-shirt, and Paula Whyman, reading the reviews. Seriously, I have never seen a better book trailer. And for you writers squirming about (gasp) self-promotion, just take a deep breath, a swig of whatever you're drinking, and watch the anecdote now:
Good luck, Carolyn!