![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi13DyMqbLpSOvbQmKRdjMXgqPQYBipPbkYqlIS_2EFSElSFX3OvQteAdz6JypTXb9S8o7vIhEybxgLxx2I9P71UE9M2k32vnbUl9H8ACJLUoLh57KuL4D3nGkuNw_jJqxlbTS92Q/s320/seth-godin-head.jpg)
It's all about "tribal management," says marketing guru and all-around
curious guy
Seth Godin on
this transcript of his talk to a group of music industry executives. See also
David Byrne's article in Wired--- same subject, from the artist's point of view. More anon.